How do you showcase diversity & inclusion in a visual manner that captures how different we are, yet the same?
AN INTER AGENCY CAMPAIGN THAT SHOWCASES HOW OUR DIFFERENCES ARE OUR STRENGTH
350 streamers transformed one of the world's iconic symbols of the 'right to love' into a three dimensional experience, with 350 words that described happiness translated into 10 languages attached to each rainbow streamer.
Throughout the course of a week, we collected over 400 statements of commitment from different people working in the building. Each one was tagged and suspended from the top of the floor of the atrium right through to the ground floor.
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32 Grosvenor Street Atrium Display, March 2014
An inter-agency initiative spearheaded by Jack Morton to transform the public spaces at 32 Grosvenor Street in Sydney, Australia.
The installation marks the changing seasons and temperament of the city of Sydney. The aim of this initiative is to showcase our company's values to our clients and the general public who walk into this open space.