Time 100 is an annual listicle of the 100 most influential people in the world, assembled by the American news magazine Time. First published in 1999 as the result of a debate among American academics, politicians, and journalists, the list is now a highly publicized annual event.
" Some of the biggest names in entertainment, politics, sport and media come together to celebrate the cultural moment we live in."
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"This event rests, as influence rests, at the intersection of accomplishment and renown."
- Nancy Gibbs, TIME Managing Editor
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TIME 100 GALA 2016 / 2017
TIME Magazine's annual spring Gala took on a whole new look and feel in 2016 when we were tasked with bringing it to life an installation of their iconic photographs in a whole new way. Cascading from the ceiling, each photo was theatrically suspended mid air as attendees mingled below. A star studded cast including John Legend, Ariana Grande, Aziz Ansari, Trevor Noah, President Donald J. Trump and Louis Hamilton used the installation as a backdrop to one of the most photographed events in the New York City social calendar.
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We gave the iconic red boarder a whole new meaning, as a blank canvas into a new world, open with possibilities and ready for change. A unique partnership with Citibank also required the decor to be a unique combination of signature TIME red and Citi blue.
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Environmental Design, Visual & Creative Direction: Lee Changzhi
Agencies: Empire Entertainment, INVNT / Time Inc.